MAPWAY SELECTED FOR VODAFONE LIVE! IN GERMANY VODAFONE GERMANY SELECT MAPWAY - GERMANY'S FIRST `MADE TO MEASURE' MOBILE MAPPING SOLUTION
17 January 2005
m-spatial, the Mobile Spatial Intelligence specialist, today announced Vodafone Germany as the first international customer for MapWay, its turn-key suite of maps and walking directions services for use on mass market mobile phones.
Cambridge UK-based m-spatial has integrated its unique MapWay maps and directions services into the German presence of Vodafone live!, which now has over 3.6 million customers in Germany.
The unique user experience provided by the MapWay application suite (including m-spatial's revolutionary `made to measure mapping') is made possible by the use of the m-spatial Spatial Platform as the basis for service delivery.
m-spatial CEO Andy Walker commented: "Vodafone Germany wanted a proven suite of maps and directions applications which would provide a compelling user interface to all users of Vodafone live, whatever their handset. Our success with Vodafone live! in the UK provided that proof. The successful internationalisation of the user interface, use of local content, and speed of integration with the Vodafone Germany network underlines both the global and scaleable nature of our solution. Working with Vodafone Germany further strengthens our relationship with the Vodafone group and we are delighted to play our part in helping launch new compelling consumer services."
The new MapWay services are available via the `Unterwegs' section of Vodafone live! Using the mapping and walking directions services, the user can quickly and easily specify locations for which they require maps or walking directions. In addition to the use of the automatic location feed within both these services, the `Where am I?' (`Wo bin ich?') service satisfies the specific need for users to understand where they are and receive a map within a single click.
Walker continued: "Following the initial success of the MapWay application suite in the UK, we are delighted to complete the first stage of our international roll-out and deliver MapWay to Vodafone Germany."
About m-spatial
Based in Cambridge, UK, m-spatial was formed in 2001, drawing together leading experts in the field of wireless data services and the analysis, management and delivery of geo-spatial data. Its international customers include Vodafone, O2, Orange and T-mobile. Its Spatial Platform provides unique user interaction capabilities such as `made to measure mapping' in a form that can be quickly and easily integrated with third party content and applications by developers with no geo-spatial or specialist programming knowledge. Its MapWay application suite offers mobile network operators and consumer brands the opportunity to offer turn-key pedestrian navigation and mapping services to their customers. All of m-spatial's products are compatible with the majority of mass-market mobile devices and are available via `m-spatialHA', m-spatial's high availability managed service.
