NEW ORLEANS, March 14, 2005 - FHM Magazine, the World's Largest Men's Lifestyle Magazine, in collaboration with Lagardere Active North America (LANA), has mobilized its pages for the wireless audience. The announcement was made at the Cellular Telecommunications & Internet Association (CTIA) wireless show in New Orleans this week.

Since the start of 2005, mobile phone users have been able to download signature FHM covers and popular ring tones onto their cell phones. Some of the most popular downloads to date include FHM covers that featured Carmen Electra, Paris Hilton, and Pamela Anderson. In addition to the FHM covers and ring tones, customers can also send voice greetings such as crank calls to friends and family.

"We are very pleased with the results so far. This is certainly another medium in which we can reach our audience and enhance the FHM brand," says Susan Allyn, consumer marketing director of FHM.

Starting with the April 2005 issue, the FHM/LANA partnership will also offer:

 The latest FHM cover
 More wallpapers from the FHM Hometown Honey, 20 Hot Dates, and It's Your Ex- (Girl) sections - 23 new wallpapers per month
 Voting via text messages for the monthly Hometown Honeys contest
 Monthly text message delivery to the 20 Hot Dates

"LANA is thrilled to be helping FHM in extending their reach to the wireless world. Our relationship with FHM continues our strong tradition of working with well known print publications," says Julien Mitelberg, CEO of LANA.

Readers of FHM can order the wallpapers, ring tones, and voice greetings via premium text messaging (PSMS) from print ads that appear monthly in the magazine as well as from the FHM Foneworks web portal (www.fhmus.com/foneworks) Customers of Cingular Wireless and Verizon Wireless can also download FHM wallpapers directly from LANA's "American Photo" wallpapers offering on their respective service providers' wireless portals.

"There is still a lot we can do with FHM. We are fortunate to be working with such an open and receptive partner. This is only the beginning for us," says Julien Mitelberg, CEO of LANA.

Lagardere Active North America (LANA) is the U.S. division of Lagardere Active Broadband, the new media subsidiary of Lagardere SCA. LANA, which launched operations in January 2004, creates branded content for cell phone subscribers. In collaboration with sister company Hachette Filipacchi Media U.S., a leading special interest magazine publisher, LANA has also launched Car and Driver Mobile, ELLE Mobile and American Photo Mobile based on Hachette's successful brands.