(New York, NY - April 11, 2005) Superstar producer and undisputed "King of Crunk" Lil Jon signs exclusively to BlingTonesT, the only wireless service dedicated to producing and distributing original music for cellphones. As Billboard's Producer of the Year, Lil Jon and his crunk sound defined hip-hop in 2004, with Lil Jon-helmed songs dominating the charts, including Usher's #1 smash hit "Yeah!" and Ciara's breakthrough #1 hit "Goodies." His Top Five hit "Lovers and Friends" is currently among the most downloaded ringtones and his latest album Crunk Juice has gone double platinum.

Lil Jon's partnership with BlingTones allows the mega-producer to create and market exclusive songs solely for the wireless market. In addition, he will lend his world-famous signature shouts for exclusive voice-ringers and ringbacks. BlingTones will also feature exclusive Lil Jon photos and images in their BlingPix screensavers category.

"Ringtones are big business so it's an important venture for me to get on board with. I'm always looking for opportunities to brand myself and my music and BlingTones is the perfect fit for that," says Lil Jon. "We're about to crunk every phone in America!"

"Lil Jon and BlingTones is the perfect marriage. BlingTones is quickly becoming hip-hop's premier destination for mobile content. We're a record label, we're a network, we're the home-base for hip-hop culture on your cellphone," says Julien Mitelberg, CEO of Lagardere Active North America.

Lil Jon joins the wireless record label's roster of hip-hop artists and producers including Q-Tip, Denuan Porter (D-12's Kon Artis/producer for Eminem, 50 Cent), Rockwilder (Missy Elliot, Jay-Z, DMX), Salaam Remi (Nas), Hi-Tek (Talib Kweli, Mos Def, Snoop Dogg), All-Star (Gerald Levert, Luther Vandross), Doug E. Fresh, and more, who are all creating original ringtones exclusively for BlingTones.

"We're very excited to add Lil Jon - the hottest talent in hip-hop - to our roster. We're delivering fans the hottest product mobile has yet to offer," says BlingTones' Vice President of A&R Jonathan Dworkin.

A Lil Jon-produced track goes for tens of thousands of dollars and artists in all genres are clamoring to get one. Scheduled for release in June, fans will be able to download exclusive Lil Jon mastertones and polyphonic ringtones, by visiting BlingTones on their carriers' download page or at www.theblingtones.com . Downloads vary in price from $1.99 - $2.99 depending on the carrier and type of content.

BlingTones, a division of Lagardere Active North America, launched in September of 2004 as the world's first wireless record label. Cellphone carriers T-Mobile, Sprint, Cingular/ATTW, Nextel, and Boost Mobile all carry BlingTones. Since launch, BlingTones has sold well over 3 million downloads and the numbers are steadily increasing. In addition to exclusive ringtones, BlingTones service also provides BlingPix - exclusive screen savers with contemporary urban themes - which will feature exclusive Lil Jon images.

Lagardere Active North America (LANA) is the U.S. division of Lagardere Active Broadband, the new media subsidiary of Lagardère SCA. LANA, which launched operations in January 2004, creates branded content for cellphone subscribers. In collaboration with sister company Hachette Filipacchi Media U.S., a leading special interest magazine publisher, LANA has also launched Car and Driver Mobile, ELLE Mobile and American Photo Mobile based on Hachette's successful brands.

Lil Jon is the frontman of the multi-platinum hip-hop group Lil Jon & The East Side Boyz. As a producer, he has worked with artists as diverse as Usher, Trick Daddy, Snoop Dogg, Ciara, newcomer Brooke Valentine, Rick Rubin, Korn, Ice Cube, Paris Hilton, and more. Known the world over as the "King of Crunk," Lil Jon has helped define the crunk genre and his partnership with BlingTones represents the next step in bringing his crunk lifestyle to the world. His Crunk Empire also includes the CRUNK!!! Energy Drink and an on-going partnership with Oakley eyewear.