ROK TV will launch with a total of 10 channels initially, with live TV channels CNN, ITN and Cartoon Network. The other channels are available on a video-on-demand (VOD) basis and include music videos, comedies, cartoons, weather and lifestyle channels - with more channels due to be included in the coming weeks.

Using GPRS to transmit the television signal direct to the user’s handset, ROK TV is not limited to just 3G customers - it’s available on mass-market, 2.5G handsets as well as on 3G.

The service is available to play on a variety of Nokia handsets* initially with other mobile devices being added soon. The images are streamed to appear in wide screen so users simply turn their handsets on the side to enjoy high quality audio and real-time images.

To subscribe to ROK, users log on to www.ROK.TV to register, download the application and can use the service straight away. There is a free three-month trial period after which users pay £9.99 per month.

“ROK TV is a massive break-through in streaming content to mobile handsets. Mobile TV is a much-anticipated development in mobile phone content: the networks want it, the channel owners and content owners want it and research shows the public want it.” Said Jonathan Kendrick, Chairman and CEO of ROK Entertainment.

“While many of the mobile networks have been developing TV for their 3G customers only, we have concentrated on the delivery of high-quality live TV to the much larger 2.5G market as well as 3G. Given that DVB-H TV will not be available for several years yet – and only then following vast investment in infrastructure and licenses - we are offering a reliable and easy-to-use solution right here, right now, to a much larger audience”.