London, UK – October 24, 2005 – Mad Dog Mobile today unveils www.maddogmobile.com, a place on the web for teens to hang out, meet friends, share interests, get creative and earn points or ‘bones’ for free mobile content and other cool stuff. To launch the site, Mad Dog Mobile has joined with Nestlé UK in its ‘Blast from the Past’ Retro Ringtone promotion. Until May 2006, Mad Dog Mobile will be promoted on millions of chocolate bars including Texan, Drifter, KitKat, Rolo and Toffee Crisp. Consumers purchasing three bars can download a free retro ringtone, which is supplied by Mad Dog Mobile.

To mark the launch of the new site, Mad Dog Mobile is also on the hunt for the country’s wildest, wackiest creatures with the ‘Is there a Mad Dog in Your House?’ competition. Teens with mad dogs in their lives can take a picture, record his howl or film a video and post it to the site at www.maddogmobile.com by October 31st, 2005. The best clips will be turned into mobile ringtones, videos and screen savers for the Mad Dog online community to download to their phones. Top category winners will also receive a new iDog, the robotic pooch which listens, moves and grooves to music.

Mad Dog Mobile will use the latest mobile marketing technology to promote the site and extend Mad Dog members’ experience onto their mobile phones. For example, the preview site gave visitors the opportunity to download an application which put the Mad Dog Mobile branding on the mobile phone interface and allowed users to do a competition and download wallpapers.

The site will also be promoted through advertising, sponsorships and a nationwide PR campaign. Additional co-marketing promotions are in the works and Mad Dog Mobile is also seeking out key partners for joint efforts.

The Nestlé UK in its ‘Blast from the Past’ Retro Ringtone promotion is located at: https://retro.nestle.co.uk/Home.aspx Featured ringtones include favourite 1970s hits from Barry White, the Bee Gees, Status Quo, Gloria Gaynor, Village People and others.

About Mad Dog Mobile

Mad Dog Mobile is a great new website where teens can meet new friends, play games, participate in competitions and earn rewards points for free mobile content and other great stuff. The Mad Dog Mobile site is a ‘scam-free’ zone with no hidden costs or catches. It is also built to comply with Home Office guidelines on child protection on the Internet. Visit www.maddogmobile.com for a sneak preview of the site, free wallpapers, a ‘mad dog’ photo competition and ‘what breed r u’ personality quiz.