The National Show, San Francisco, April 4, 2005-- Cauldron Solutions, the leading provider of technology solutions that manage the production, distribution and transaction exchange of all on-demand content, today announced the launch of the Cauldron Software Platform. This platform comprises a set of products that help both content and service providers simplify the complicated process of a) managing the production of on-demand media and b) providing customers with real-time access to the digital content they request.

To stay competitive in today's continuously evolving on-demand media market, it is essential to tackle the complexities of creating, selling and managing broadband-enabled offerings and bundles. With the launch of its Software Platform, Cauldron Solutions addresses these critical needs by providing software that enables the efficient control of complicated procedures involved in the production and distribution of digital products and services, while effectively handling transactions related to the consumption of such digital products.

The core of the Cauldron Software Platform is comprised of technology from Cauldron's Dragonfly and FlyBuy solutions. In response to market demands for capabilities that address the need for more intelligent management of digital media distribution and transactions, Cauldron has transformed these core products, creating a number of modular solutions to the essential business issues endemic to the on-demand world. Cauldron has also integrated these modular product solutions into a common administration and communication framework. Customers can now benefit from the flexibility to select the critical management applications/products they need today to take advantage of on-demand opportunities, and at the same time have the foundation in place to acquire additional functionality as their business needs evolve.

The Cauldron Software Platform falls into two major categories:

Transaction Processing & Management Suite

The Transaction Processing & Management suite of products aims to simplify the complexity of servicing consumer requests associated with on-demand and

interactive entertainment offerings. The solution set collaborates closely with the systems and applications responsible for selling, provisioning, delivering and billing digital content services to consumers. It includes the following distinct products:

· The Cauldron Entitlement Engine encapsulates business processing logic that determines if an application or customer has a right or claim to a service or product. · The Cauldron Transaction Engine enables service providers to authorize and fulfill consumer requests pertaining to commercial transactions, while easily integrating with existing in-house billing systems, transaction clearinghouses, and legacy systems. · The Cauldron Profile Engine provides a centralized interface to disparate repositories responsible for storing profile data on subscribers. It routes and captures account information directly from the service provider's billing system as well as from data stores and other systems.

"Increased enthusiasm for on-demand digital media leads to increased complexity for service and content providers as they struggle to provide digital services involving a variety of business models and digital rights options," said Dennis Manu, vice-president of product development for Cauldron Solutions. "The Cauldron Transaction Processing and Management Suite streamlines the process of handling consumer requests for on-demand services. It provides the technology that allows distinct systems and components to interact and communicate with each other and ultimately, creates enhanced choice, flexibility and functionality for consumers."

Media, Product & Service Management Suite

The Media, Product and Service Management Suite aims to streamline and rationalize the process of creating digital products and services for the on-demand world. It includes the following distinct solutions:

· The Cauldron On-Demand Workflow Manager is a complete scheduling, workflow and metadata management system that helps organizations efficiently schedule, manage and distribute digital assets. · The Cauldron Product Manager enables the management of packaged digital on-demand content and the association of such packages with particular business models. These business models cover aspects of the consumer experience such as availability, media rights and pricing structures.

"Increased competitive pressure is forcing cable providers to move beyond their traditional area of focus to offer consumers more sophisticated on-demand products and services," added Steve Salzinger, president of Cauldron Solutions. "Cauldron Solutions looks to help MSO's streamline the complexity of fulfilling consumer demands for `me-centric' digital services. Our Media, Product & Service

Management Suite allows our customers to efficiently create and distribute on-demand digital services that deliver compelling media experiences to end-users."

About Cauldron Solutions

Cauldron is the leading provider of software that enables on-demand digital media distribution and transactions. The company's intelligent digital media platform enables content and service providers to flexibly control their offerings to give consumers the digital media they want, anytime, anywhere. Cauldron clients include Cablevision, Comcast, Cox, Hearst, and the Rainbow Media Networks including IFC, AMC, WE, Fuse, MagRack and Sportskool. Cauldron Solutions is a privately held company based in New York City, NY.

For more information on Cauldron Solutions visit the company's website at: http://www.cauldronsolutions.com