Welcome to the CRM Buyer's Guide
Learn how to optimally apply sales, marketing, and customer service tools and techniques by utilizing the right mix of people, processes, and technologies. Discover industry best practices from highly regarded experts, thought leaders, and best-in-class organizations and see how to avoid and overcome some of the biggest obstacles that can derail any CRM initiative.
CRM Basics
- Introduction to CRM
- Essentially, CRM aims to put your customers at the centre of the information flow of your company.
- Customer Relationship Management done right: CRM value case
- The greatest challenges to starting and sustaining Customer Relationship Management (CRM) programs are often proving economic viability, showing positive return on investment, and securing sponsorship and agreement.
- Customer Relationship Management done right: CRM implementation roadmap
- An implementation roadmap is a multistaged plan the organization creates to realize the Customer Relationship Management (CRM) operating model.
- CRM for the Mobile Workforce
- Salespeople are the most demanding groups in most organizations and as every executive knows, a happy salesperson is one that is producing better results and ultimately increasing the bottom line.
Best of Blogs
- The Business Impact of David Beckham's Injury - Wed, Mar 17, 4:22 PM
- Hoffman's Hot Seat: Trends Driving Workforce Optimization Strategies - Wed, Mar 17, 4:22 PM
- "Undercover Boss" Provides a Wake-Up Call for CEOs - Wed, Mar 17, 4:22 PM
- Guest Blogger David B. Thomas: 9 Musts for Establishing a Corporate Social Media Policy - Wed, Mar 17, 4:22 PM
- Are Your Customers Profitably Loyal? - Wed, Mar 17, 4:22 PM
- One-to-One Versus Branding - Wed, Mar 17, 4:22 PM
- Guest Blogger Steve McAbee: Conversation and Credibility, Company Blogs Need Both - Wed, Mar 17, 4:22 PM
- Hoffman's Hot Seat: Getting Voice of the Customer Programs to Succeed - Wed, Mar 17, 4:22 PM
- An Enterprise Approach to End Data Silos - Wed, Mar 17, 4:22 PM
- Guest Blogger Michelle Cubas: Earn a Place in My Inbox - Wed, Mar 17, 4:22 PM
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