Welcome to the CRM Buyer's Guide
Learn how to optimally apply sales, marketing, and customer service tools and techniques by utilizing the right mix of people, processes, and technologies. Discover industry best practices from highly regarded experts, thought leaders, and best-in-class organizations and see how to avoid and overcome some of the biggest obstacles that can derail any CRM initiative.
CRM Basics
- Introduction to CRM
- Essentially, CRM aims to put your customers at the centre of the information flow of your company.
- Customer Relationship Management done right: CRM value case
- The greatest challenges to starting and sustaining Customer Relationship Management (CRM) programs are often proving economic viability, showing positive return on investment, and securing sponsorship and agreement.
- Customer Relationship Management done right: CRM implementation roadmap
- An implementation roadmap is a multistaged plan the organization creates to realize the Customer Relationship Management (CRM) operating model.
- CRM for the Mobile Workforce
- Salespeople are the most demanding groups in most organizations and as every executive knows, a happy salesperson is one that is producing better results and ultimately increasing the bottom line.
Best of Blogs
- Guest Blogger Allen Bonde: Making the Move to Social Commerce - Fri, Sep 3, 2:05 AM
- Marketers are Investing in Social Media to Build Loyalty - Fri, Sep 3, 2:05 AM
- Hoffman's Hot Seat: Tweet Your Way to Customer Relationship Strength - Fri, Sep 3, 2:05 AM
- What Does Customer Loyalty Really Mean, Anyway? - Fri, Sep 3, 2:05 AM
- Feedback or Noise? - Fri, Sep 3, 2:05 AM
- Guest Blogger Bruce Temkin: 8 Symptoms of Social Schizophrenia - Fri, Sep 3, 2:05 AM
- Writing the Social Media Playbook - Fri, Sep 3, 2:05 AM
- Budding FTC Restrictions Could Impact Online Behavioral Tracking - Fri, Sep 3, 2:05 AM
- Step One of Social Engagement: Strategy - Fri, Sep 3, 2:05 AM
- What's Your "Share of Friends"? - Fri, Sep 3, 2:05 AM
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