Welcome to the CRM Buyer's Guide
Learn how to optimally apply sales, marketing, and customer service tools and techniques by utilizing the right mix of people, processes, and technologies. Discover industry best practices from highly regarded experts, thought leaders, and best-in-class organizations and see how to avoid and overcome some of the biggest obstacles that can derail any CRM initiative.
CRM Basics
- Introduction to CRM
- Essentially, CRM aims to put your customers at the centre of the information flow of your company.
- Customer Relationship Management done right: CRM value case
- The greatest challenges to starting and sustaining Customer Relationship Management (CRM) programs are often proving economic viability, showing positive return on investment, and securing sponsorship and agreement.
- Customer Relationship Management done right: CRM implementation roadmap
- An implementation roadmap is a multistaged plan the organization creates to realize the Customer Relationship Management (CRM) operating model.
- CRM for the Mobile Workforce
- Salespeople are the most demanding groups in most organizations and as every executive knows, a happy salesperson is one that is producing better results and ultimately increasing the bottom line.
Best of Blogs
- NPS Is a Journey in Customer Experience - Sat, Feb 4, 4:04 AM
- "Expectation Matching" Builds Long-Term Customer Loyalty - Sat, Feb 4, 4:04 AM
- It Takes Two to Tango - and to Trust - Sat, Feb 4, 4:04 AM
- More Mobile-Friendly Ads for Super Bowl Sunday - Sat, Feb 4, 4:04 AM
- Can You Outsource Customer Experience? - Sat, Feb 4, 4:04 AM
- Can J.C. Penney Differentiate the Customer Experience? - Sat, Feb 4, 4:04 AM
- 1to1 Social Media Week Recap - Sat, Feb 4, 4:04 AM
- How Social a Social Customer Are You? - Sat, Feb 4, 4:04 AM
- Three Deadly Social Engagement Traits to Break - Sat, Feb 4, 4:04 AM
- Dell's Three-Pronged Approach to Social Media - Sat, Feb 4, 4:04 AM
Leat Us Help You Find What You Need...
What communication products or services does your business need?
(Please check all that apply)