4G Applications such as VoIP Will Evolve in a Multiplatform Environment According to Maravedis
Key growth drivers in the 4G applications market include an increasingly open network environment and snackable data plans applicable across various device types, according to Maravedis’ latest research report, “Broadband Services and Applications in the 4G Era: Beyond Existing 3G Applications.”
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Many 4G applications are set to evolve in a multiplatform environment: “4G applications will be available seamlessly across various wireless technologies (LTE, Wi-Fi, UWB, WiMAX, etc.) and device types (cell phones, laptops, e-readers, PNDs, digital cameras, printers, tablet PCs, etc.) with the same QoS anytime, anywhere,” noted Julien Blin, co-author of the report.
“Next generation applications such as wireless VoIP, e-readers apps, mobile IPTV, telematics, M2M apps (e.g. smart grids), and location-aware mobile apps/services embedded with social networking and user-generated content capabilities are likely to become key applications in the upcoming 4G apps space,” added Adlane Fellah, Senior Analyst.
Mobile app stores are set to become a key distribution channel for upcoming 4G applications. Ultimately, they could end up being a godsend for many carriers at a time when disruptive applications like Skype are threatening carriers’ voice ARPUs.
Several issues will need to be overcome before the future 4G apps market reaches its full potential. These include handset limitation, the poor user experience on many feature phones, the need for sustainable and profitable 4G business and pricing models, mobile discovery issues, privacy and security issues, increased fragmentation, and the lack of standards. Other issues include the low penetration and high cost of data plans and services, and the lack of awareness when it comes to certain mobile data services.
The report analyzes the key operators, future drivers, and key issues/inhibitors in the upcoming 4G apps space. It also assesses the future leading 4G players’ strategies toward 4G applications and services.
MARAVEDIS is a leading analyst firm focusing on disruptive technologies including smart networks using WiMAX, IEEE, and 3GPP/LTE.