Customer Effective, Inc. Executives to Outline CRM Marketing Strategies at Upcoming Seminar
What:
Customer Effective, Inc., a Microsoft Gold Certified Partner and value-added reseller of Microsoft Dynamics CRM, is introducing strategies to accelerate CRM effectiveness with ExactTarget and WebTrends at an upcoming seminar. ExactTarget is a provider of on-demand email marketing software, and WebTrends is a provider of consumer-centric analytics and marketing intelligence solutions. At the seminar, key executives will address:
-- Why it’s necessary to align your e-mail strategy with your website strategy to maximize CRM effectiveness.
-- How smart marketers are using Microsoft Dynamics CRM to deliver the right information and offers to the right customer at the right time.
-- How e-mail can be used to aid the decision-making process from product evaluation and information-gathering to purchase.
-- How to acquire and use customer-supplied data to tailor e-mail content to the needs and interests of individual email subscribers.
-- Why web analytics have become the secret data weapon of marketers, and how this insight is being used to improve the targeting and timing of offers.
Who:
Scott Millwood, President of Customer Effective, Inc. After 15 years of leadership in small and mid-size high-tech companies, Scott Millwood has developed a good sense of what works in building solutions and satisfying customers. Along with Michael Elliott, Millwood founded Customer Effective to leverage their business expertise and deep knowledge of customer relationship management(CRM) systems. As Microsoft CRM came to market at the end of 2002, Millwood recognized that CRM had reached a tipping point in the evolution of making significant productivity gains possible for mid-size sales, marketing and service teams.
Joel Book, Director of eMarketing Education for ExactTarget, a leading provider of on-demand email marketing software solutions. An industry veteran with more than 30 years of experience in database marketing, Joel serves as ExactTarget’s “Email Marketing Evangelist” and teaches organizations how to use email to increase sales and keep customers connected to their brand. His presentations are loaded with case studies, best practices and examples of how organizations of all types and sizes use email to drive business impact. Joel is consistently rated as one of the top speakers and consultants in his industry.
Barry Parshall, Director of Product Management for WebTrends, where he heads up product strategy for all WebTrends products. Prior to joining WebTrends in 2002, Mr. Parshall was the head of product management for the Crystal Reports and Crystal Enterprise product lines at Crystal Decisions (now Business Objects). During his 20-year career, Mr. Parshall was also the Director of Product Management for Q Strategies, Executive Vice President of Products at Micro Data Base Systems, and a board director for database companies Raima and Centura Software. Mr. Parshall holds a BS in Mathematics from Purdue University.
Where:
Marriott at Perimeter Hotel, Grand Ballroom, Atlanta, Ga., January 31, 2008, 8:45 - 11:30 a.m. EST
About Customer Effective, Inc.
Customer Effective, with headquarters in Greenville, SC, is a leading innovator in customer interaction solutions based on the Microsoft Dynamics CRM (Customer Relationship Management) platform. Customer Effective is a Microsoft Gold Certified Partner, Independent Software Vendor (ISV) and Solution Implementer serving mid-market and enterprise organizations worldwide. With a sole focus on Microsoft Dynamics CRM, the company has been engaged in well over 100 Microsoft CRM implementation and development projects. For more information, visit http://www.CustomerEffective.com.
About ExactTarget
ExactTarget, Inc. is a leading provider of on-demand email marketing software solutions. The company’s suite of on-demand one-to-one marketing applications enable clients to send business-critical and event triggered communications to increase sales, improve their return on marketing investments and strengthen customer relationships. ExactTarget’s clients include Careerbuilder.com, Expedia.com, Florida Power & Light, Gannett Co., Inc/USA TODAY, the Indianapolis Colts, The Leukemia & Lymphoma Society, Liberty Mutual Group, Papa John’s and Wellpoint, Inc.
About WebTrends
Since 1993, WebTrends has provided the market with web analytics solutions that help marketers measure and improve web sites and online marketing. Today, WebTrends Marketing Lab delivers comprehensive analytics, dynamic advertising optimization and deep visitor intelligence to drive customer engagement and power targeted marketing. Thousands of leading global organizations, including General Mills, HSBC, Microsoft, Reuters and Ticketmaster have chosen WebTrends solutions and proven client services expertise to optimize their marketing initiatives. For more information, visit http://www.webtrends.com.