Hothand Wireless Announces Partnership with National Intramural – Recreational Sports Association
Cellular Technology
Hothand Wireless, the mobile gateway for college communication, today announced a launch partnership deal with the National Intramural–Recreational Sports Association (NIRSA - http://www.nirsa.org), the leading resource for professional/student development, education and research in collegiate recreational sports that reaches 820 colleges, 5.5 million students nationwide.
“We’re excited to join forces with NIRSA,” said Randy Jaramillo, CEO, Hothand Wireless. “The service NIRSA provides has the highest frequency of interaction with students on college campuses. College students frequently fall into that early adopter category and live in a world centered around their mobile phones. Hothand Wireless built a custom platform with this group in mind and saw a perfect fit with NIRSA. Our initial focus will be the Pac 10 and targeted major universities.”
Hothand Wireless, http://www.hothand.com, will provide a unique menu-driven mobile web application that for the first time allows students and others to access recreation and intramural information on web-enabled phones and other wireless devices. Information can be accessed on all web-enabled phones regardless of carrier. In addition, consumers can opt-in to receive text message alerts from recreation and intramural staff.
“We chose to endorse Hothand Wireless because they provide a great way for NIRSA schools to improve communication to students,” said Kent Blumenthal, executive director, NIRSA. “Students are very active and mobile, and providing information on their cell phones and wireless devices is very important. NIRSA was impressed by Hothand Wireless’ philosophy of not exploiting the student body by overloading them with unwanted text messages. Although Hothand Wireless is advertising and sponsor supported, the information is accessed by the students when they want it. There has been a very positive response to the Hothand Wireless program.”
Hothand Wireless will expand its services to encompass all aspects of college life such as collegiate sports, bookstores and more. Available on all carriers, students, faculty and alumni will be able to take advantage of Hothand Wireless’ “Hot Deals” section with special offers from top merchants. The menu-driven application provides advertisers and sponsors the opportunity to reach a hotly sought after group – college students – without intrusive push technology. Consumers will be able to access information at their discretion. Sponsorship information is available by contacting Tim Leets at (877) 546-3535 or via email at .
About Hothand Wireless:
Founded in 2004 and headquartered in Mission Viejo, CA, Hothand Wireless works with social networks and affinity groups to expand their mobile reach to consumers and share the financial rewards of mobile marketing. The company’s mission is to provide rich content and special offers to consumers through its unique menu-driven mobile gateway. Hothand Wireless will be a part of the DNA of university communication and provide valuable information to users through web-enabled mobile phones and wireless devices. Hothand Wireless’ application is built on proprietary patented and patent-pending technology. For more information, please visit http://www.hothand.com.
About NIRSA:
NIRSA is the leading resource for professional and student development, education, and research in collegiate recreational sports. Headquartered in Corvallis, Oregon, NIRSA now includes nearly 5,000 highly trained professional, student and associate members throughout the United States, Canada and other countries. Serving an estimated 5.5 million students who regularly participate in campus recreational sports programs, NIRSA members are actively engaged in many areas of campus life: student leadership, development and personnel management; wellness and fitness programs; intramural sports; sport clubs; recreation facility operations; outdoor recreation; informal recreation, and aquatic programs. For more information, please visit http://www.nirsa.org.