Infor Introduces New CRM Solution to Maximize Marketing Efficiency
Infor CRM Epiphany Marketing Resource Management Helps Marketing Departments Collaborate and Ensure Activities are On-Time and On-Budget
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Infor today announced the availability of Infor CRM Epiphany Marketing Resource Management, a powerful new customer relationship management (CRM) solution that helps marketing departments increase the efficiency, reach and value of their activities. The solution enables global marketers to effectively manage the marketing lifecycle across all programs and channels, providing enhanced control over strategic planning and greater insight into ongoing operations.
At a time when marketing budgets are under pressure due to slowing economic growth in the U.S. and other markets, chief marketing officers must manage their marketing dollars wisely and achieve quantifiable results. Additionally, marketers now have an unprecedented number of channels to choose from, including emerging areas like mobile phones, which increases the complexity of managing content and activities across a global marketing organization. For these reasons and more, analysts foresee rapid growth in marketing resource management, which can drive efficiencies, collaboration and re-use to help reduce costs and ensure that marketing activities run on-time and on-budget.
“Companies are valued not just on the effectiveness of their branding and lead generation activities, but on the efficiency with which they utilize company resources to achieve these objectives,” said Tony Compton, director, CRM Product Marketing, Infor. “Infor CRM Epiphany Marketing Resource Management helps marketing departments operate smarter, fostering collaboration and focusing team members on the most important goals. Since the solution underpins all marketing efforts, it can have a significant impact not just on the quality of the marketing campaigns, but the overall value and reputation of the company.”
Infor CRM Epiphany Marketing Resource Management provides personalized home pages, a global calendar, and a shared marketing repository, all of which ensure that each member of the extended marketing organization has visibility into enterprise marketing activities and access to relevant materials. The chief marketing officer benefits from robust planning capabilities, from the highest strategic level down to the programs and tactical activities, such as events and promotions, which are designed to achieve individual marketing objectives. Program and activity planning addresses all marketing types, including print and online media, TV, radio, Websites, signage, print collateral, as well as trade shows and events, and sponsorships.
In addition to planning, the solution features robust project management, workflow and reporting capabilities that ensure team-oriented processes around a plan are effectively managed and measured. This detailed level of project management enables marketers to manage their marketing programs, coordinate creative jobs that support each program, and track program status in real-time. Through workflow capabilities, each marketer has a personalized task list, which is integrated with the project management schedule, and can easily coordinate the distribution of tasks and automate internal controls and approvals. Finally, the reporting capabilities of Infor CRM Epiphany Marketing Resource Management enable marketers to continually evaluate their strategic plan, assess successful processes and programs, and identify and adjust areas of concern.
Infor CRM Epiphany Marketing Resource Management is integrated with Infor’s family of CRM products to offer a complete, closed-loop CRM solution that blends marketing, sales and service. For instance, Infor CRM Epiphany Marketing Resource Management can import campaign data, such as direct mail, email, telephone, SMS/wireless, and other channels, from Infor CRM Epiphany Outbound Marketing. Additionally, Infor CRM Epiphany Marketing Resource Management is a service-oriented architecture solution, which enables it to integrate to non-Infor products as well as promote the introduction of company-specific innovations. For more information on Infor CRM, visit http://www.infor.com/solutions/crm/.
About Infor
Infor delivers business-specific software to enterprising organizations. With experience built in, Infor’s solutions enable businesses of all sizes to be more enterprising and adapt to the rapid changes of a global marketplace. With more than 70,000 customers, Infor is changing what businesses expect from an enterprise software provider. For additional information, visit http://www.infor.com.
For more information on CRM solutions, see our CRM Buyer’s Guide