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Jacada Announces Signing of Material Agreement with a Major North American Insurance Company

Jacada Ltd. (Nasdaq: JCDA), a leading provider of unified desktop and process optimization solutions for customer service operations, today announced that it has entered into a material agreement with a major North American insurance company. Revenue from the contract, which was signed in December 2007, will be recognized in future quarters.

As with companies in most industries, insurance providers can gain a significant competitive edge by providing superior customer service. The company sought a solution that would allow it to increase policy revenues and improve customer retention while at the same time reducing operational costs. By implementing the Jacada unified customer service desktop, the insurance provider will be able to simplify and automate customer service processes, which will reduce training costs and provide better and timelier access to the data needed to drive more profitable interactions and deliver a superior customer experience.

“After building momentum for our contact center solutions in the telecommunications, retail, public utility and hospitality verticals, we are now seeing significant interest from the financial services and insurance markets,” said Paul O’Callaghan, chief executive officer of Jacada. “This win is very important for Jacada. This is a large contract with a brand name insurance company that follows in quick succession similar investments in Jacada technology by other insurance leaders. As with other industries, companies in the financial services market have a strong focus on customer retention, improving the customer experience and increasing cross-sell and up-sell opportunities. These are all boardroom initiatives that Jacada solutions and expertise can successfully accomplish.”

About Jacada

Jacada is a leading global provider of unified service desktop and process optimization solutions that simplify and automate customer service processes. By bridging disconnected systems into a single, intelligent workspace, Jacada solutions create greater operational efficiency and increase agent and customer satisfaction. Founded in 1990, Jacada operates globally with offices in Atlanta, Georgia; Herzliya, Israel; London, England; and Munich, Germany. Jacada can be reached at http://www.jacada.com