NEDMA “Technology Day” Seminars Help Direct Marketers Better Connect with Customers
What:
NEDMA presents three educational seminars to help direct marketers connect more effectively with customers.
Each session is designed to help marketers take advantage of various customer-focused practices to improve marketing ROI. Participants can chose the session that best meets their needs, whether it is to gain a greater understanding of the power of social media; learn how to drive sales to build relationships and keep customers; or how to design customer-focused websites. Each session will provide attendees with skills and strategies that can be quickly applied to their everyday businesses.
For an overview of customer relationship management solutions for business, see the Telephony World article Introduction to CRM.
The NEDMA seminar offerings are:
-- Search Engine, Blog and Social Media Marketing: Accessing the Critical Moment and Joining the Customer Conversation (Full day seminar led by Overdrive Interactive CEO Harry Gold)
-- How Smart Marketers Use Email, CRM and Analytics to Drive Sales, Build Relationships and Keep Customers Connected to their Brand (Full day seminar led by Joel Book, director of emarketing education, ExactTarget)
-- Customer-Centered Website Design for eCommerce Success (Half day seminar led by Envisa co-founder Chris Fargiano)
Where:
Microsoft Seminar Facility, 201 Jones Road, Waltham, MA
When:
Friday, November 21, 2008
Full Day Seminars
Registration/Coffee: 8:30 a.m. - 9:00 a.m.
Seminar: 9:00 a.m. - 3:30 p.m.
Half Day Seminar
Registration/Coffee: 8:30 a.m. - 9:00 a.m.
Seminar: 9:00 a.m. - 12:30 p.m.
Contacts:
For more information or to register, please contact Beth Drysdale at , call 781-237-1366 or go to http://www.nedma.com/events/
Costs:
Early Bird Prices:
Full Day Sessions:
Member price: $139/ Non-Member price: $159
Half-Day Session:
Member price: $89/ Non-Member price: $99
After November 14 at 5pm and at the door for Full Day Sessions:
Member price: $169/Non-Member price: $189
After November 14 at 5pm and at the door for Half Day Session:
Member price: $119/Non-Member price: $129
About NEDMA:
The New England Direct Marketing Association is a regional, professional non-profit association for all those interested in direct marketing. Membership is composed of leading area companies that use direct marketing, direct marketing agencies, independent professionals, educators, and students. NEDMA sponsors an extensive series of events, including monthly business/dinner meetings, half-day seminars, an annual conference and an awards program. For more information, go to: http://www.nedma.com/index.html.
NEDMA also serves the New England direct marketing community through the NEDMA Educational Foundation. In addition to providing educational opportunities (including direct marketing scholarships to promising, aspiring direct marketers), the Foundation oversees the NEDMA libraries.