Strategy Analytics to Lead Session on Mobile Browsers at Mobile Business Expo
Strategy Analytics analyst, Philippe Winthrop, moderating on September 17, 2008, for the Mobile Business Expo at New York City’s Javits Center, will bring together some of the mobile browser industry’s key thought leaders to discuss the current and future state of the mobile browser industry.
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As the adoption of mobile devices and smartphones continues to grow, mobile browsers are quickly becoming the new mobile vehicle for consumer convenience and workforce productivity. Furthermore, new opportunities and markets, such as mobile advertising and marketing, are becoming realities via these mobile browsers. With so many opportunities before us, four industry heavyweights will join Strategy Analytics to discuss this burgeoning area within mobility, including experts from:
* Mozilla Corporation: Chris Blizzard, Mobile Evangelist;
* Bitstream: Anna Chagnon – President & CEO;
* ACCESS Systems Americas: Kiyo Oishi, COO; and
* Opera Software ASA: Jon von Tetzchner, CEO.
The discussion will address key questions on why a mobile browser should be any less capable than its desktop counterparts, as well as on the impact that SaaS and cloud computing will have on mobility. The session also includes:
* discussion of required mobile browser features;
* demos of the latest mobile browsers, and
* debate on the best approach to user interface strategy and implementation.
“I am thrilled at the opportunity to have these four individuals participate in such an important discussion at the Mobile Business Expo,” said Mr. Winthrop, Research Director of the Strategy Analytics Business Mobility Solutions Service. “Just as the browser has become so important on the desktop, browsers on mobile devices will open new services for both consumer and enterprise end-users.”
About Strategy Analytics
Strategy Analytics, Inc focuses on market opportunities and disruptive forces in the areas of Automotive Electronics and Entertainment, Broadband Connected Home, Mobile & Wireless Intelligent Systems Implementation Strategies and High Frequency Market intelligence. http://www.strategyanalytics.com