Unica Named Winner in CRM Magazine’s 2008 CRM Market Awards for the Fifth Consecutive Year
Unica Corporation , a leading global provider of enterprise marketing management (EMM) solutions, today announced that it has been named a winner in CRM magazine’s 2008 CRM Market Awards in the marketing automation category; this marks the fifth consecutive year that Unica has received the award. The full list of winners will be published in the September issue of CRM magazine.
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“It comes as no surprise that Unica continues to excel, with expanded R&D to improve scale and productivity to better handle marketing complexity,” said David Myron, editorial director, CRM magazine. “The marketing landscape is no longer a linear funnel but a convoluted maze, and Unica is addressing this issue with its deep functionality in multichannel marketing, campaign management, and lead management.”
The 2008 CRM Market awards recognize top vendors in 10 categories spanning the CRM industry. Winners of the CRM Market award are selected based on overall revenue, revenue growth, market share, customer wins, reputation for customer satisfaction, depth of product functionality and company direction.
“It is an honor and testament to our great staff to be recognized by CRM for five consecutive years,” said Yuchun Lee, CEO, Unica Corporation. “This is a challenging time for marketers, as channels evolve and customers become more empowered. We pride ourselves on bringing marketers the best technology and services available in the market, so that they can more effectively engage customers and prospects.”
About Unica
Unica Corporation is a leading global provider of enterprise marketing management (EMM) software and services. The most comprehensive EMM suite on the market today, Unica’s Affinium(R) software streamlines the entire marketing process from analysis and planning to project management, execution and measurement. More than 600 companies worldwide depend on Unica for their enterprise marketing management solution.
Unica is headquartered in Waltham, Mass. with offices around the globe. For more information, visit http://www.unica.com.