Unica Named Winner in Customer Interaction Solutions 2008 CRM Market Awards
Unica Corporation (Nasdaq: UNCA), a leading global provider of enterprise marketing management (EMM) solutions, announced that it has been recognized by Technology Marketing Corporation’s Customer Interaction Solutions (CIS) magazine, the leading publication covering CRM, call centers and teleservices, as a 2008 Product of the Year Award winner. Unica received the award for the latest version of its Affinium Campaign Interact solution.
For an overview of customer relationship management solutions for business, see the Telephony World article Introduction to CRM.
The editors of Customer Interaction Solutions based their selections on companies that display vision, leadership and attention to detail. “I am pleased to honor Unica for their hard work and accomplishments. Their commitment to quality and excellence benefit the contact center experience as well as ROI for the companies that use them,” said Nadji Tehrani, editor-in-chief of Customer Interaction Solutions.
Affinium Campaign Interact, the latest version of which was launched in October, enables marketers to present personalized messages and offers to customers and prospects in real time during interactions through inbound channels such as call centers and Web sites. These messages are based both on what is already known about each customer and what has just been learned in real time.
“We are delighted to win this award as it validates our vision for marketing automation,” said Yuchun Lee, CEO, Unica Corporation. “Unica Interactive Marketing, of which Affinium Campaign Interact is an integral component, solves the inbound/outbound, online/offline integration challenges that today’s marketing organizations face; our interactive marketing technology enables marketers to engage customers in their quest to improve customer satisfaction and increase marketing returns.”
About Unica
Unica Corporation (NASDAQ: UNCA) is a leading global provider of enterprise marketing management (EMM) software and services. The most comprehensive EMM suite on the market today, Unica’s Affinium® software streamlines the entire marketing process from analysis and planning to project management, execution and measurement. More than 800 companies worldwide depend on Unica for their enterprise marketing management solution.
Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit http://www.unica.com.