Viettel: First to Offer Mobile Email in Vietnam
Selects Critical Path’s Memova® Mobile Email Solution
Critical Path, Inc. a leading provider of messaging software and services, today announced that Viettel Telecom has selected Memova® Mobile – Critical Path’s consumer mobile email solution designed for the mass market – as the solution for delivering push email to their subscribers in Vietnam.
Viettel Telecom, with approximately 25 million active subscribers, is one of the leading mobile service providers in Vietnam. Viettel is the first operator to launch consumer mobile email in that country, and has branded the service “I-Mail”. The company chose the Memova Mobile because it provided a fast to market and cost-effective way to fill the need for a push email solution.
Memova Mobile works on virtually any mobile phone and does not require users to download or install client software. It works with almost any standards-based email service, enabling users to mobilize one or more of their existing email accounts. I-Mail subscribers can also easily send and receive multimedia content on their phones. Additionally, the service offers an easily managed inbox – delivering email messages only from approved sources – thereby eliminating mobile spam and giving consumers complete control over their email experience.
“Vietnam is one of the fastest growing mobile markets in the world. Viettel is a market leader and we are excited to be partnering with them to bring the first mass market mobile email service to Vietnamese consumers,” said Sanford Law, Director of North Asia, Critical Path.
I-Mail was launched on a trial basis on July 23, 2008, where all subscribers could use the service for free until August 31, 2008. A full commercial launch will occur in September 2008. The service fee, which includes unlimited inbound email messages, will be 15,000 VND per month. More information on I-Mail can be found at http://www.vietteltelecom.vn.
About Memova® Mobile
The portfolio of products from Memova Mobile provides consumer mobile email, multimedia content and assurance solutions for service providers. Memova Mobile solutions deliver email and personalized news, blogs, music, sports and other popular consumer content to everyday mobile phones as well as provide assurance services, protecting the contacts and contents stored on mobile handsets. Leveraging existing infrastructure and the phones subscribers are already using, Memova Mobile solutions enable operators to get to market quickly with easy-to-use mobile data services designed exclusively for the consumer mass market. Memova Mobile solutions power services offered by leading telecommunications companies worldwide.
About Viettel Telecom
Viettel Telecom, a subsidiary of Viettel Corporation, is the fastest growing mobile operator in Vietnam. The launch of mobile services on the Viettel network on October 15th, 2004, marked a milestone for the development of Vietnam’s telecommunications. After nearly four years of operation, Viettel Telecom has reached 25 million mobile subscribers as of August 2008, and is currently the biggest telecommunications provider, contributing 45% of the total mobile communications market in Vietnam. Viettel Telecom is well-known for high quality of service, best price packages and the widest national network coverage with the most innovated Value Added Services.
About Critical Path, Inc.
Critical Path is about Messages that Matter®. For consumers, this means messaging services that deliver a better email experience, rich multimedia sharing capabilities and on-the-go access to the messages that matter most. For service providers, this means mass-market solutions that have a significant impact on the bottom line — value-added messaging services that attract new subscribers, drive revenue and improve customer loyalty. Founded in 1997, Critical Path has deep messaging experience and a strong track record of success. With offices around the globe, Critical Path’s solutions have been deployed by more than 200 service providers throughout the world, including Vodafone, Telecom Italia, O2, Telefónica Móviles, Tiscali, SFR, Indosat, WIND and ONO.